Fuze;
unleash your potential with a new seamless experience.
As on-the-go gaming becomes an ever-growing trend, the demand for extended battery life has surged. Herein lies the essence of Fuze - the ultimate external battery pack meticulously crafted to complement the PS5 controller's aesthetics while delivering uninterrupted power to fuel endless gaming adventures. Designed with an acute understanding of the new technology that can put a strain on battery life, Fuze is the perfect fusion of form and function, empowering gamers to unleash their full potential.

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Brand identity
Understanding the immense significance of branding in today's fiercely competitive market, We meticulously shaped Fuze's identity to encapsulate its core values, aspirations, and uniqueness. Embodying the perfect blend of innovation and aesthetics, Fuze's brand identity sets it apart, resonating deeply with its target audience and forging an authentic connection. 
As the driving force behind Fuze's journey to revolutionize gaming accessories, this brand identity promises an unparalleled user experience, defining the company's path to redefine gaming and leave an indelible mark in the gaming universe.
Research and Positioning
In order to match the PlayStation 5's market position, Fuze will aim to be a premium quality product with a striking appearance, differentiating itself from competitors.

After general market research, we could conclude that the majority of existing solutions were inconvenient to use. Competitors often took up a lot of space on the back of the controller, which meant holding the product was unpleasant. Other downsides were not being able to charge the controller as users are actively playing.
Ideation
The ideation process for Fuze was a dynamic blend of collaborative brainstorming sessions and focused individual sketching. Swiftly generating ideas through group discussions allowed for a diverse range of concepts, while solitary sketching provided the freedom to refine and distill these ideas into concrete design elements. This iterative approach fueled the evolution of Fuze's design, ensuring a balance between innovation and practicality.
Prototyping
The prototyping journey for Fuze encompassed a dual approach, employing both quick foam models and advanced 3D printing. The objective was twofold: to meticulously assess ergonomics and ensure an impeccable fit on the PlayStation 5 Controller, all while seamlessly aligning with the PS5's sleek design. Through a series of foam models, we honed the ergonomic contours, striving for user comfort and control. This was coupled with the precision of 3D printing, which allowed us to scrutinize fit and form in minute detail, ensuring that Fuze seamlessly blended with the PS5's aesthetic language. The iterative interplay between foam and 3D prototypes was integral to refining Fuze's design to meet the highest standards of form and function.
Findings here were that thick models were uncomfortable to hold as these interfered with the natural hand placement when holding a PS5 Controller. Whereas thin models were  comfortable to hold, but tended to tip over once positioned on a charging pad.
This naturally led to a hybrid approach, where the base of the product was thicker, causing for more stability, but with a slimmer top to ensure comfortable hand placement.
In the final stages of Fuze's design, we employed 3D CAD to meticulously add intricate details, ensuring a seamless integration with the PlayStation 5 controller. Through 3D printing, we created tangible prototypes for rigorous testing and validation, refining the fit and form of Fuze with each iteration. 
This iterative process allowed us to achieve precision and finesse, culminating in a gaming accessory that redefines on-the-go gaming and promises an unparalleled user experience. Fuze stands as a testament to our dedication, engineering expertise, and commitment to delivering excellence in gaming accessories.
Internal Component Layout
Fuze's design resembles an example of form follows function, where the charging coil is integrated in its wider base, communicating that it is meant for wireless charging and stable placement.
User Interface
Fuze's seamless integration with the PlayStation 5 controller not only ensures a constant power supply but also opens up exciting possibilities for an enhanced user experience. With a flat bottom design, both Fuze and the controller can be conveniently placed on a wireless charging pad, simplifying the charging process for gamers on the go. Embracing this opportunity, we harnessed the device's charging time to introduce a captivating user interface.​​​​​​​
Final Design
With the design complete and engineering largely finished in collaboration with Fluctus, Fuze is now at the cusp of its final stage - Injection Molding tooling. 
To make this vision a reality, Fuze is seeking the support of investors to bring Fuze to production. To achieve this goal, they have launched a Kickstarter campaign, inviting gaming enthusiasts and backers to join them on this transformative journey.

for more information about Fuze's kickstarter campaign, click here

Unleash your potential with a new seamless experience.